![]() ![]() Why your company mission statement is important If your vision statement is a goal post, then your mission statement is what drives you toward that goal post. The end point towards which you are working. Think of your company’s vision statement as a long-term goal post. In contrast, a mission statement spells out where your company is right now. It outlines where your company strives to be in the future - whether that is one year from now or ten. But there are a few important differences.Ī vision statement is aspirational. It’s easy to confuse vision statements and mission statements. The best mission statements do just this - clearly convey a company’s reason for existing, in language that is exceedingly human. And even more than that, it conveys a sense of the beating heart behind the company. ![]() On the other hand, the real Starbucks mission statement makes us want to be a part of it all. It belongs deep in the bowels of a strategic plan, not as it’s headline. ![]() INSPIRE FINANCE HELP FULLWhile technically true, our made-up example of a company mission statement is full of dreaded corporate-speak. Starbucks could have said: To challenge the predominant infrastructure of coffee culture and develop a network of coffeehouses in every major market.ĭid your eyes glaze over on that second one? Ours too. Take the Starbucks company mission statement as an example: To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. When done wrong, a mission statement is just another line of jargon everyone pretty much ignores. INSPIRE FINANCE HELP DRIVERWhen done right, your company’s mission statement acts as a powerful driver that informs every aspect of your organization, from daily operations, to customer loyalty, to employee satisfaction. And the best mission statements are anything but boring. It’s raison d’etre, if you want to get fancy and speak a little French.Ĭompany mission statements are typically short and sweet, only a sentence or two. A mission statement sums up the core of who your company is and why it exists. ![]()
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7/1/2023 04:07:28 pm
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